ID Weekend: The Importance of Online Trust


Just wanted to touch base on a few things today and first and foremost, we salute our heroes here in the Philippines for giving their lives one way or the other to pave way on the freedom we now enjoy. Tomorrow June 12 is Philippine’s Independence Day.

In regards to our Facebook presence, http://www.facebook.com/comlabsinteractive – we are still not able to access our Admin Page – it showing the new layout design but us not able to see our timeline and post directly using the browser  – we can however access it via the Facebook Page App which is still a viable option for us to keep maintaining our community. We sent a message to Facebook June 9 and it’s June 11 today and still no correspondence.

So if you have a better experience than ours please email it to us and will add this to our FB Error post.

What I want to write about today is all about TRUST. Trust is but an important thing and we as individuals/human beings are wired to be able to do 2 things – To Trust, or Not to Trust. Quite true with personal experiences. If you have been deceived, tricked or intentionally confused by someone you know, or look up to, the TRUST diminishes if not disappear totally.

Same with relationships, like the quote from the movie White Chicks

” If we don’t have TRUST, we don’t have nothing! “

Now this is somewhat the same online, with your website and specially through your Social Channels (may it be Facebook, Twitter, LinkedIN). Note that having a social presence if not ready can make or break your brand. If you have an established name and suddenly conveys a bad message socially, your brand gets affected.

This is more important for new brands because you are just building your reputation, authority and attracting the right niche audience.

Here are some starting points that we want you to think of when starting your Social Presence

  • You get trust from people whom you just know
  • Most of people you attract does not know you hence you need to earn their trust

The main reason that I got urged to write about this is because of a specific company here in the Philippines, Spot.ph. And I am writing this mainly of concern with their brand and thus advising them to get their people do the right thing. I am fan and wants to continue to support fellow local presences like Spot.

I was browsing through my feed, while watching an episode from Netflix about Steak (Yes, Steak and am just setting myself up to a really hearty serving this weekend) and then saw this


Ok so you can just picture a person whose watching about Steak to see the headline “The real costs of eating a big, juicy steak will shock you”, what does that person do? He immediately clicks on it to see. Why? Well I was in the part of documentary where there were 15 year old cows producing marbled beef, imagine how much does that cost right.

And where does this Ad took me, look at below


You can imagine what was going on in my mind here but the saddest part was I had the benefit of the doubt that the article is still what it said it is. I scrolled and briefly read through the whole page looking forward to getting the information I thought it offered. Unfortunately, no mention of COST whatsoever or anything about steak, and it was about Eating Habits to Save the Planet.

To Spot.ph’s credit, the article was well written and that their “Sponsored Ad” has 2 headlines technically, one in the context published on Facebook – “Here’s something to think about when choosing your next meal” which is neutral and somewhat applicable to the article.

Here are some takeaways from this

  • Trust is important and may this be an honest mistake or not, the damage can be i-repairable to some and we don’t want that. We want to gain relevant traffic, and not negative ones.
  • Click baits can be viewed or done in a positive way. Deception is a definite NO NO. But imagine getting more than you clicked for? If I was able to get the cost information from the article and had these other awesome tips to come with it, I would find it really helpful that wants to get a message across.
  • Value your audience, earn their trust and continue to let them feel valued.

On a Marketing perspective

  • Headlines do matter, which begs us to put in more time  and effort thinking of creative headlines.
  • The Article headline thus give more emphasis than the description headline
  • Remarketing does work with Facebook and its important to integrate that in your ad strategies (Google and Social alike)
  • Facebook may have been doing some recon since this is a June 6 post and I just saw it today because I was watching about Steak (hmmmm, interesting and deserves a post of itself)

It’s hard enough to get someone to click or read what you have written, but cutting corners will not solve the problem and would just start new ones. It is in the value we put in for our customers which separates us from the rest.

Happy Independence Weekend everyone!