Facebook’s Not Boostable may have caused MILLIONS in lost revenue

Funny thing and we just have to write about this. 3-4 days ago, we suddenly were not able to do Facebook Ads Boosting and why was that?

Normally we observed that Facebook was trying a new technique in filtering out ads on their platform probably wanting to improve user experience which have ended up maybe losing MILLIONS in AD Revenue.

NOT BOOSTABLE

Was it just us? whom were plagued with the idea that each boosted ad should now go through the Ad Manager which would add x10 the steps maybe to create a boosted ad.

We were not able to boost any of our ads without putting too much time on it ending in creating lesser to no ads on a given day.

Solution

We rounded up the team and tasked everyone to put on their A Game with ad creation so we will not miss anything but then we saw the BOOST button is back – WOW! Would you believe this?

So our conclusion, maybe it wasn’t just us who were bummed with the idea scheme and most likely if Boosted Ads say in Philippines alone, or in 1 country generates about Php 1,000,000.00 a day ($20,000.00 give or take) perhaps after 3 days they realized they were losing more money probably millions of dollars if this were laid out even in say 1 continent only.

Boohoo Facebook – you caused a lot of social managers a scare. Improve and do beta testings further before tweaking your ad platform, we understand you want to be treated as serious as GOOGLE Adwords but hey – you have your own niche and this does not take just a day to implement.

Unlike your usual FACEBOOK improvements / adjustments – people gets pissed off a while but they still come back. For ads, if it was taking companies a day or 2 to adjust, imagine personal managers who just wants to spend on their own Pages and promote their small businesses.

Revenue stops and it will take awhile and may never be the same if you do the wrong choice of implementation.

Glad the Boost is back for now though 😉

A new presence in the social media sphere! Mesa Restaurant at Evia Lifestyle Center

If you are from the south, and happen to pass by Daang Hari – you cannot miss this nice mall along the road called Evia Lifestyle Center.

One of the place we would recommend for you to dine to when at the Evia Lifestyle Center would be Mesa Restaurant at Evia.

Enjoy good food with this modern Filipino cuisine that offers quality and quantity that’s quite suitable for the whole family.

Follow them on Facebook

 

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The importance of Value Proposition

Make yourself feel valued

Generally speaking we live in a world where people prefer to take / get things for FREE. Yes, ever since the internet came out it is all about getting free stuff from people / companies here and about.

Imagine how does a typical mindset changes from getting Free to becoming a paid customer?

The quick answer here is VALUE PROPOSITION. But what does this mean and how does it apply to me and you.

As a company we want to reach through our target markets in different stages.

The awareness stage

When we are starting up (which does not end if you ask me), then the all famous build-up stage where we continuously build our brand from within, and then specific campaign stages where we target more specific markets with conversion in mind through different marketing campaigns.

VALUE can be distributed in all these stages but we do not want our VALUE to be taken for granted.

Once we have established ourselves really well, we can do 1 of 2 things then, continue what the Free stuff going around or halt it altogether.

Continuing with something Free helps you continue to reach people you want to reach and establish a connection.

Once these people get something really valuable, they will surely remember you.

Gaining Consumer Trust

Questions begets answers and it is a very effective strategy to understand what your target market usually is asking and if you can provide that answer then a virtual conversation begins to be simulated.

Think of it as if you are creating an FAQ section in your website / business / company, make it more broad than specific, and then follow through with thought leadership so to be able to funnel in you readers.

Being able to receive something valuable and not having to overdo it is what differentiates from quality marketing with conversions and over-marketing.

Whenever I get something for Free for example, and then a day later I get an email advert, it would seem to me that this is the payment I give for the Free stuff I got.

Hence Market Segmentation comes to play here after which is a whole different topic altogether.

Funneling

After a good valuation, it would always be a good idea to implement a plan even before starting to give away Free stuff. It’s common for Agency people to ask – “what’s the next step?”

And this my friend is something to ask yourself when you plan something with your target markets – “What is the next step for them?”

It could be a quick turn around with your offers or something more elaborate. I would say different markets reacts to different funneling techniques hence understanding your target market is the first step.

“All you want is to get leads” and this is what most companies do. Getting the necessary information to understand which product or solution would suit the lead best.

From Hubspot – they always have the question: “what is your biggest marketing challenge”, if you answer this and they qualify you, what you then get is a phone call that would offer their services for your challenge. Sometimes you even get Free Consultation from companies that believe in what they offer.

Laying down a path to your goal or objective is very important in planning your marketing campaigns.

Closing the deal

Direct Selling

This is the most straight forward approach to converting your readers / visitors / leads to sales. Sell to them directly.

So most of your leads came in and downloaded your eBook on the importance of quality Sleep. They would probably be interested in a unique pillow that helps them sleep better, or maybe a new gadget to monitor their sleep patterns.

The case of the FREE Trial

Most software subscription models of today has this model in play. You have put in so much effort to your product that you are quite confident that if they TRY, then they will PAY eventually. 7-day, 10 days or sometimes a whole month with money guarantees.

You understand exactly the value you give out and is confident that it will surely solve a problem for your consumers.

Free Consultation with Service Offer

Normally for huge service oriented business models, closing in it with a Free 1-2 hours consultation will surely sweeten the deal and ensure that your customers are taken care of. I remember a time when I was tasked to choose a PR / Wire Service software and a company with premium pricing had 2 hours of copy writing dedicated to us, I went with that getting insured that by getting their service our company would benefit from their expert copy writing services plus the copy writing we did on our own.

Value added if we might say.

In Conclusion

As people would prefer to get things for Free, the more serious ones would prefer to Pay something more of with the Value they are getting. It is important that we look at our own business models and target the right markets and plan how to be able to engage them properly so we are able to get the conversions we target.

 

 

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ID Weekend: The Importance of Online Trust

spot-featured

Just wanted to touch base on a few things today and first and foremost, we salute our heroes here in the Philippines for giving their lives one way or the other to pave way on the freedom we now enjoy. Tomorrow June 12 is Philippine’s Independence Day.

In regards to our Facebook presence, http://www.facebook.com/comlabsinteractive – we are still not able to access our Admin Page – it showing the new layout design but us not able to see our timeline and post directly using the browser  – we can however access it via the Facebook Page App which is still a viable option for us to keep maintaining our community. We sent a message to Facebook June 9 and it’s June 11 today and still no correspondence.

So if you have a better experience than ours please email it to us and will add this to our FB Error post.

What I want to write about today is all about TRUST. Trust is but an important thing and we as individuals/human beings are wired to be able to do 2 things – To Trust, or Not to Trust. Quite true with personal experiences. If you have been deceived, tricked or intentionally confused by someone you know, or look up to, the TRUST diminishes if not disappear totally.

Same with relationships, like the quote from the movie White Chicks

” If we don’t have TRUST, we don’t have nothing! “

Now this is somewhat the same online, with your website and specially through your Social Channels (may it be Facebook, Twitter, LinkedIN). Note that having a social presence if not ready can make or break your brand. If you have an established name and suddenly conveys a bad message socially, your brand gets affected.

This is more important for new brands because you are just building your reputation, authority and attracting the right niche audience.

Here are some starting points that we want you to think of when starting your Social Presence

  • You get trust from people whom you just know
  • Most of people you attract does not know you hence you need to earn their trust

The main reason that I got urged to write about this is because of a specific company here in the Philippines, Spot.ph. And I am writing this mainly of concern with their brand and thus advising them to get their people do the right thing. I am fan and wants to continue to support fellow local presences like Spot.

I was browsing through my feed, while watching an episode from Netflix about Steak (Yes, Steak and am just setting myself up to a really hearty serving this weekend) and then saw this

spot-ad

Ok so you can just picture a person whose watching about Steak to see the headline “The real costs of eating a big, juicy steak will shock you”, what does that person do? He immediately clicks on it to see. Why? Well I was in the part of documentary where there were 15 year old cows producing marbled beef, imagine how much does that cost right.

And where does this Ad took me, look at below

spot-content

You can imagine what was going on in my mind here but the saddest part was I had the benefit of the doubt that the article is still what it said it is. I scrolled and briefly read through the whole page looking forward to getting the information I thought it offered. Unfortunately, no mention of COST whatsoever or anything about steak, and it was about Eating Habits to Save the Planet.

To Spot.ph’s credit, the article was well written and that their “Sponsored Ad” has 2 headlines technically, one in the context published on Facebook – “Here’s something to think about when choosing your next meal” which is neutral and somewhat applicable to the article.

Here are some takeaways from this

  • Trust is important and may this be an honest mistake or not, the damage can be i-repairable to some and we don’t want that. We want to gain relevant traffic, and not negative ones.
  • Click baits can be viewed or done in a positive way. Deception is a definite NO NO. But imagine getting more than you clicked for? If I was able to get the cost information from the article and had these other awesome tips to come with it, I would find it really helpful that wants to get a message across.
  • Value your audience, earn their trust and continue to let them feel valued.

On a Marketing perspective

  • Headlines do matter, which begs us to put in more time  and effort thinking of creative headlines.
  • The Article headline thus give more emphasis than the description headline
  • Remarketing does work with Facebook and its important to integrate that in your ad strategies (Google and Social alike)
  • Facebook may have been doing some recon since this is a June 6 post and I just saw it today because I was watching about Steak (hmmmm, interesting and deserves a post of itself)

It’s hard enough to get someone to click or read what you have written, but cutting corners will not solve the problem and would just start new ones. It is in the value we put in for our customers which separates us from the rest.

Happy Independence Weekend everyone!

Is your Facebook Page Broken?

Just writing a bit here and it is quite not so often that I find Facebook broken. If you don’t know yet or just starting to realize, Facebook is recently rolling out a new design to its Facebook Pages.

Here is the old design

FB Old Layout

And this is the new one

PLM-new-layout

I am not sure how to compare the 2 but I think what the new design aims to offer

  • A bigger hero banner with the cover photo
  • Faster way to see your current stats (placed it right in the center)
  • If you want to read more of the page – you look to the right than to the left.

I am not sure if this is a permanent change or I was just subjected to an A/B test because we manage other accounts that doesn’t seem to get affected.

And if you are really, really, really lucky your page can appear like this

FB-error

Come on – really? Well and what’s worse is that sometimes you end up with a broken page where you can’t see the timeline and be able to do anything to your page.

Comlabs Interactive

Quite the lucky one huh?! At any rate – if you encounter the same, just take a screenshot and report it as an error. How to do that, just click on the DOWNWARD arrow at the upper right corner of your Facebook account, scroll down and select “Report a Problem”

We did that and still is waiting for a response. We’ll let you guys know what happens once we get something.

CIAO!