5 Search Engine Friendly Practices that all websites should adhere to

Responsive Design

In todays web standards and the growing use of mobile devices, being responsive is not just something good-to-have but a necessity that all websites should implement.

People tend to use their mobile whenever, and guess what would be the first thing they would do if they are trying to look for something – THEY SEARCH.

When they land to your website and they can’t seem to see your content because it’s too small, they would leave.

Besides, Google now gives more credit to websites that are responsive that those who aren’t. Maybe if you don’t have a responsive site – Google will not even consider showing you as a result from a “mobile” searcher.

SEO Friendly URLs

Once you have your website, make sure that your URLs are search friendly, not only to robots but to your readers as well. It’s like your un-official headline – a summary of what the page is, and guess what, it targets your keywords as well.

yourwebsite.com/how-to-create-a website/ is always better than yourwebsite.com/?p=32453

Content and more content

If you are serious about search optimization and getting people to your website to convert one way or the other. You have to find a way to get more content flowing to your site regularly.

Aim for things that would interest your target market, industry, demographics. Create a rapport that would push your brand up with the right markets so for when you plan for your conversions, you have already earned enough cred for people to trust you.

Fast Loading

Years ago, I read that this wasn’t being considered by Search Engines but a lot of professionals have already been monitoring how long their website loads and if this affects rankings. Guess what happened? Google then released that they are now considering this or at least adds a few points to your site if it does.

But site speed is subjective in my opinion. If you are located in a country that all through out has great internet speeds, then this probably wouldn’t matter or if it does, then most likely be just a pinch of influence.

But if you’re target geographic targets have relatively slow internet speeds, then this becomes more and more valuable. Google wants to understand user behavior and give its users what they are looking for.

So if your website loads slow, then guess what would your visitors do when they try and view your content? THEY LEAVE! Because they can’t seem to see anything within the first 4-5 seconds.

Having a visitor leave your website is one thing, but another would be the FLAG that Google will have on your site. They went in a left right away means you are not a reliable search result hence sooner or later come 300 instances of this (just an example) Your Rank then sinks down bit by bit by those websites that loads and keeps their visitors for longer times.

Site Speed Auditing and optimization requires little technical knowledge but you would need to work with your developers to minimize as much as they can, from images, so client side source codes (javascript), etc.

Who wouldn’t want a fast loading website that gives you exactly what you searched for? No one, hence this is a goal that every website deployment should have.

Audience Centric

Last and most important, BUILD AND THEY WILL COME!

Yes, with the ever growing online markets today, creating something of value for your target audience will surely go miles for your company. Start by creating a flow how you want your visitors going through your website, put effort in trying to funnel them to your conversion pages that would close the deal.

Create different strategies from your landing pages for your visitors to get most from you and get them to return the favor eventually.

Creating something that connects with your target market will increase the chances of engagements which in turn builds your brand, starts influence, and will soon funnel money back.

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